The human brain tends to rely heavily on the first number they encounter. This is called anchoring.

In layman’s terms, this is the fact you will use the first number as a reference point.

When selling you can use this to your advantage: simply start with your most expensive bundle. Then offer alternatives with less items and hence cheaper.

All prices will be compared to the first price in the customer’s brain and as such will appear to be bargains.

You can consider this to be upselling in reverse: sell more by selling less!



21 Responses to “Have you tried upselling in reverse?”

  1. It is perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I wish to read more things about it!

  2. Simply want to say your article is as amazing. The clarity in your post is just great and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please keep up the gratifying work.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.