Nowadays customers are used to browse online catalogues. They use their tablets and phones to gather information before making a purchase.
This is true even if you cater for a local customer base.
In order to make sure they commit and do not simply take a chance when seeing a product they like on your website and hope you will still have it next time they are visiting you, make sure you offer click and collect.
It also helps your inventory and cashflow as payment is taken at the time of order even if they collect days later.
Be careful where you choose to advertise. Publishers (online or not) will always boast about how many readers they have. However, they may not translate into sales for you.
The obvious reason may be a lack of targeting: if you sell toys, a magazine about gardening is not going to produce results regardless of the size of their readership.
Another reason is what people are doing at the time of seeing your ad. For instance online forums are usually well attended and highly focused, however when people are involved in a discussion they are unlikely to react to your ads.
Posted in Online on the 28th September, 2016 by Max
Do you know that if you sell on a marketplace, say eBay or Amazon, the customers are the marketplace’s?
It means you cannot do any marketing activity to them, even once they have bought from you. You are not allowed to use their contact details including email and physical address to promote your other products.
It also means you cannot add them to your newsletter or even send them an email to suggest they follow you on Facebook.
Posted in Online on the 21st September, 2016 by Max
When starting out, it is very tempting to use only one online marketplace to trade. This makes sense as a single platform makes it easier to handle on a day to day, the online marketplace takes care of finding the customers and you can deal with the orders in your own time.
However you need to carefully consider the implications of such a move as this may be very scary if something goes wrong.
For instance, if you sell on Amazon, you are bound by the following article of the agreement:
” if we reasonably conclude, based on information available to us, that seller’s actions and/or performance in connection with the Service may result in disputes, chargebacks or other claims, then we may in our sole and absolute discretion delay initiating any remittances and withhold any payments to be made or that are otherwise due to seller in connection with the Service or this Agreement for the shorter of: (a) a period of 90 days following the initial date of suspension; or (b) completion of any investigation(s) regarding any seller actions and/or performance in connection with this Agreement. “
What this means is money from your sales may be put on hold for up to 90 days at their sole discretion.
Can you survive for 90 days without receiving any payment from them?