Word of mouth is probably the cheapest form of advertising: you simply let your customers do all the selling.

However in order for it to work you need to implicitly give a reason to your customers to talk about you.

The best reason you can give them is to exceed their expectations. Give them a reason to tell their friends about you: what can you do today that is worth talking about?


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.