Various experiments have been made over the years regarding ending prices in 9 and whether it increases sales.

A 2003 study shows clearly it is the case however it goes one step further and proves it can even increase the selling price.

Researchers tested selling a piece of clothing for $34, $39 and $44. The winner was $39 even if there was a cheaper price of $34 for the same item.



36 Responses to “The power of 9”

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