Do you know that if you sell on a marketplace, say eBay or Amazon, the customers are the marketplace’s?
It means you cannot do any marketing activity to them, even once they have bought from you. You are not allowed to use their contact details including email and physical address to promote your other products.
It also means you cannot add them to your newsletter or even send them an email to suggest they follow you on Facebook.
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OK, you outline what is a big issue. But, can’t we develop more answers in the private sector?
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It sounds like you’re creating problems yourself by defining this as such a comprehensive, almost unknowable problem. Isn’t that self-defeating?
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