Nowadays customers are used to browse online catalogues. They use their tablets and phones to gather information before making a purchase.
This is true even if you cater for a local customer base.
In order to make sure they commit and do not simply take a chance when seeing a product they like on your website and hope you will still have it next time they are visiting you, make sure you offer click and collect.
It also helps your inventory and cashflow as payment is taken at the time of order even if they collect days later.