Check at the door of your shop and count how people are coming in. Now count how many of them have bought something before leaving.

Which number is the one that matters?

Do the same thing on your website: check the number of visitors (or sessions) and check the number of sales.

Which number do you consult daily? Is your webmaster still boasting about your daily visitors number?

Max

36 Responses to “Measure the right thing”

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